Voice notes that become a customer record.
Speak into the app between jobs. We turn it into a dated note, an action and a chase-up, all linked to the right customer.
The voice-first CRM for tradespeople
Never drop the ball.
Talk to Toby between jobs. Every customer, quote and callback is remembered, filed and chased for you.
14 days free. iOS and Android. Cancel anytime.
Toby
by Seagull Tech
Good morning, Joe.
Here’s where things stand.
+ Add Update
Search customers…
What’s new
Since yesterday
4 unseen emails: Dave, Priya +2
5 actions due
At a Glance
12 active projects
Actions
6 need you7 need you
New Enquiries
Nothing new
Calendar
10 this week
Toby
Ask anything
Briefings
Recap ready
Wrap-up
Tonight
Demo: Joe records a voice note that says "Measured up for Mrs Jones. Quote to her by Friday. Chase the sparky about Tuesday." Toby files it automatically as a note on the Jones bathroom job, an action to send the quote by Friday, and a chase-up for the electrician on Tuesday. The Actions tile count goes from 6 to 7 needing attention.
Built for every trade:
Toby is built on the tools with Joe, a fitted furniture maker in Sussex, and tested on his real jobs every day.
iPhone coming soonHow it works
SAY IT. TOBY DOES THE REST.
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Say it
An 8 second voice note in the van. No typing, no forms.
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Toby files it
Notes, actions and chase-ups land on the right customer, dated and searchable.
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Start the day ahead
A morning brief tells you who to chase and what's on, before the kettle's boiled.
What it does for you
What Toby takes off your plate. Six jobs you stop doing.
Email that sorts itself.
Connect Gmail or Outlook. Quotes, replies and invoices get filed against the right customer automatically. No inbox digging.
A morning brief on what needs doing.
Wake up to a daily summary: what to chase, who hasn’t replied, what’s on this week. Built from your real data, not a template.
A nightly wrap before you knock off.
One voice note in the van at 6pm. We split it across customers, log your hours per job if you want them, and you’re done for the day.
A dossier per customer you didn’t have to write.
Every note, every email, every PDF, distilled into a one-page summary that updates itself. Ask "what was Sarah’s budget?" and get an answer.
Actions that remember themselves.
Promised a callback Tuesday? It’s on your home screen Tuesday morning. Ticked off when done. No more sticky-note kitchen.
vs the old way
Built to replace the notebook, not another CRM.
The CRMs you’ve looked at (Jobber, Tradify, Powered Now) are paperwork tools: price lists, quotes, invoices. We’re a memory tool. You can keep using your invoicing app. Toby handles the bit between jobs.
The old way Notebook · WhatsApp · Excel
Toby Voice-first · AI-powered
Capturing what a customer said
The old way:
You write it down later, if you remember
Toby:
Voice note in 8 seconds, filed automatically
Tracking who you owe a reply
The old way:
Mental list, kitchen sticky notes, hope
Toby:
Every chase-up surfaces the day it’s due
Knowing what your week looks like
The old way:
Diary, spreadsheet, three text threads
Toby:
One morning brief built from your real data
Finding last year’s quote
The old way:
Search Gmail, scroll, give up, ask the customer
Toby:
Filed on the customer record, one tap
Time per customer per week
The old way:
15–30 min admin per active job
Toby:
2 min voice note. The app does the rest
Why Toby exists
Built for one joiner. Then the rest of us.
Joe makes fitted furniture, and the making has always been the part he enjoys. The harder part is staying on top of customers and jobs while he’s in the workshop or out on site, with most of it carried around in his head.
Chloe builds software for a living, and she could see the tools she relied on at a desk were never going to fit the way Joe works. So she helped him build one that does.
And Toby? He’s their dog. Dependable, always watching, and he never drops the ball.
Pricing
One flat monthly price. No per-user fees, no overages.
14 days free with full access. We ask for a card so day 15 is seamless. Cancel anytime from the app or the web. UK prices include VAT.
Light
For sole traders and one-person businesses.
£10 / month
incl. VAT
- Every feature included
- Unlimited customers
- AI allowance for a steady solo workload
Standard
For small outfits juggling several jobs at once.
£20 / month
incl. VAT
- Every feature included
- Unlimited customers
- More AI headroom for busier months
Pro
For larger teams with a lot on.
£29 / month
incl. VAT
- Every feature included
- Unlimited customers
- The most AI headroom for heavy use
Questions
The straight answers.
Why do you take a card before the trial ends?
Only so that day 15 is seamless if you decide to stay. Every plan starts with a 14 day free trial with full access. We’ll remind you 7 days before anything is charged, and if you cancel before day 14 you pay nothing at all.
Do I have to type anything?
No. Toby is voice-first. Record a quick voice note between jobs and it does the writing for you. You see the transcript and can check it before anything is saved, so you stay in control. Typing is there if you prefer it.
Where does my customer data live? Is it private?
In the United Kingdom, on Google Cloud in the London region. We don’t sell it or use it for advertising. Some AI processing happens in the United States under contract. You can export or delete everything whenever you like. See our privacy policy
Does it replace my invoicing app?
No. Keep Jobber, QuickBooks or whatever you invoice with. Those are paperwork tools. Toby is the memory layer: it remembers what customers said, files it against the right job, and surfaces your chase-ups when they’re due, so nothing slips between jobs.
Which trades does it work for?
Any trade that runs on customers, quotes and callbacks. Sparkies, plumbers, chippies, furniture makers and plenty more. Toby fits how you work rather than locking you into one trade’s paperwork. See the trades we work with
How does the AI allowance work?
Everyday things barely touch it: filing emails, voice notes, actions, briefings and wrap-ups all use a little. Longer back-and-forth chats with Toby use it faster. Most people never get near their allowance, and if you do, the AI features pause until your next month starts while your emails and notes keep coming in.
How do I cancel?
Whenever you like, from the app or your account page on the web. There’s no contract and no notice period. You won’t be charged again, and you keep access until the end of the time you’ve already paid for.
More detail on how every feature works: read the user guide.
Get started with Toby.
We’re currently rolling out to a small number of tradespeople. Set up in a couple of minutes, 14 days free, cancel anytime.
First 500 signups: use code TOBY500 at checkout for 25% off your first 3 months.